GDNet to develop a series of How-to-Guides on “Communicating Research Effectively”

I just came back from a two weeks mission in Buenos Aires and thought of writing this short story to share with you not only the purpose of my mission, but also the next steps that GDNet is planning to undertake to better build the capacity of its researchers in terms of research uptake in policy.

While being hosted by CIPPEC (Center for the Implementation of Public Policies Promoting Equity and Growth) – GDNet’s strategic partner in Latin America – I had the opportunity to work closely with the Civil Society Directorate staff on developing a GDNet resource pack on research communications to be launched online by mid 2012. The resource pack is intended to compile a series of toolkits addressing the required steps for effective communication of research findings, together with the material produced during the research communications capacity building workshops; it includes PowerPoint presentations, handouts, as well as recommended readings.

Following an introduction on research communications, the resource pack will include a guide on how to develop a communication strategy; communicating effectively with target audience; media and how to make research newsworthy; effective tools for communicating research, including how to write an effective policy brief and how to best use Web 2.0 tools; presentation skills; and monitoring and evaluation of the communication strategy.

A workplan and an outline for a GDNet-CIPPEC online course on “Communicating research effectively” were also developed during the mission. The aim of the course is to guide its participants through the immersion process of communicating research, help them identifying their strengths and weaknesses, as well as the challenges they face when communicating their research findings. To this end, it is hoped that participants will be able to use the tools and knowledge acquired to develop an effective research communication strategy that will allow them to reach their target audience,  make their research travel and ultimately have an impact on public policies.

The mission was undertaken in the framework of the the project “Spaces for Engagement: Using Knowledge to Improve Public Decisions”, a GDNet initiative implemented in Latin America by CIPPEC. The project, which has been running since 2008, aims at using knowledge management to improve bridging research and policy.

The completion of the resource pack is scheduled for mid 2012 and the online course is to be launched by September 2012.

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